Product development and R&D
Custom Formulation for Brands That Need Something Unique
Have a product idea that needs to be built from the ground up? IBS helps develop custom personal care formulas designed around your brand, customer, performance goals, ingredients, fragrance direction, and packaging needs.
Build a Formula Around Your Brand
Custom formulation is ideal for brands that want more than an off-the-shelf product. Whether you are creating a skincare treatment, body care product, spa formula, hair care item, massage product, scrub, masque, gel, serum, or specialty product, our team can help translate your idea into a practical, manufacturable formula.
Our R&D team works with you to define the product’s texture, fragrance, color, performance, ingredient direction, claims, packaging compatibility, and production requirements.
Build a Formula Around Your Brand
Custom formulation is ideal for brands that want more than an off-the-shelf product. Whether you are creating a skincare treatment, body care product, spa formula, hair care item, massage product, scrub, masque, gel, serum, or specialty product, our team can help translate your idea into a practical, manufacturable formula.
Our R&D team works with you to define the product’s texture, fragrance, color, performance, ingredient direction, claims, packaging compatibility, and production requirements.
What Goes Into a Custom Formula
A successful custom formula is more than a product type. It starts with understanding what the product needs to do, how it should feel, who it is made for, and how it will fit into your brand. IBS helps define the foundation of the formula, whether you are developing a cream, lotion, serum, gel, scrub, masque, oil, wash, shampoo, conditioner, powder, hot fill, or specialty product.
From there, our team works through the sensory and technical details that shape the finished product. This includes texture, viscosity, absorption, spreadability, after-feel, fragrance direction, color expectations, ingredient preferences, active ingredients, natural or botanical positioning, and any restrictions or benchmarks that matter to your brand.
We also consider the practical requirements needed to bring the formula into production, including packaging compatibility, fill weight, closure or dispenser type, decoration needs, stability, microbiology, regulatory considerations, and market-specific documentation. The goal is to create a formula that feels unique to your brand while still being realistic to manufacture, package, and launch.
What Goes Into a Custom Formula
A successful custom formula is more than a product type. It starts with understanding what the product needs to do, how it should feel, who it is made for, and how it will fit into your brand. IBS helps define the foundation of the formula, whether you are developing a cream, lotion, serum, gel, scrub, masque, oil, wash, shampoo, conditioner, powder, hot fill, or specialty product.
From there, our team works through the sensory and technical details that shape the finished product. This includes texture, viscosity, absorption, spreadability, after-feel, fragrance direction, color expectations, ingredient preferences, active ingredients, natural or botanical positioning, and any restrictions or benchmarks that matter to your brand.
We also consider the practical requirements needed to bring the formula into production, including packaging compatibility, fill weight, closure or dispenser type, decoration needs, stability, microbiology, regulatory considerations, and market-specific documentation. The goal is to create a formula that feels unique to your brand while still being realistic to manufacture, package, and launch.
Is Custom Formulation Right for You?
- You need a product that does not already exist in the stock formula library
- You want a unique texture, fragrance, ingredient story, or performance profile
- You are building a signature product line
- You need support with product benchmarks or ingredient restrictions
- You want a formula created specifically for your brand and market
R&D Support From Idea to Production
IBS can support product development, ingredient selection, prototype refinement, formula scale-up, stability considerations, packaging compatibility, and technical documentation. The goal is to create a formula that not only feels right for your brand, but is also practical to manufacture and launch.
The Custom Development Process
Project Brief
You share the product goal, launch timeline, target audience, formula requirements, claims, and packaging direction.
Formula Direction
IBS reviews your requirements and recommends the best development path.
Prototype Development
The lab creates samples for review, adjustment, and approval.
Testing & Compatibility
The product is reviewed for stability, performance, packaging fit, and production readiness.
Scale-Up & Production
Once approved, IBS prepares the formula for manufacturing and finished goods production.
Ready to bring your product idea to life?
We’ll help you choose the right path, from product selection and formulation to packaging, production, and launch.
Ready to bring your product idea to life?
We’ll help you choose the right path, from product selection and formulation to packaging, production, and launch.